This is one way that can get a track very popular fast in Nigeria. Thing is it’s usually done by already known artistes and a no go zone for upcoming artistes. The news carried by celebrity and entertainment gossip blogs is more like an already made form of hyping, publicity and promotion for the track without payment. Examples of popular diss tracks include sang in Nigeria are First of All by Olamide directed at M.I.
The track was coincidentally what brought Olamide FULLY into the limelight {Eni Duro and Omo to shan were hits too but First of All was the dopest single}. In the track, he said, ‘In short, e le pe mi M.I, oga gan fun e afi bi ti waje.’ And lines like ‘different shows, one cloth ki lo fe fo se’. Other diss tracks include Wande Coal’s Who Born The Maga dissing Kelly Handsome,Mallam Spicey’s 1005 naira disiing Terry G, Kelly Handsome’s Igwe directed at the now defunct Mo Hits All Stars label, 9ice’s Talk Am Listening dissing Ruggedman and Free Madness part 1 by Terry G dissing Mallam Spicey.
2. Pioneering a street slang
Mostly done by street artistes. The constant repitition of the slang prompts people to pay attention and listen to the song. I remember when I was always hearing my friends hiss {CDQ style} and shout ‘Woss Wobi’, I’d be like ‘Where did all these guys get all these mumu slangs sef?’ I later learnt it was from Masterkraft’s Indomie, proceeded to download it and fell in love with the track. There have been many street slangs pioneered by artistes. They include Godwin by Korede Bello {Not street per say but still a popular slang. From the way Korede was dancing, you’ll know he’s an ajebutter.Lol}, ‘Kondo’ by Dagrin, ‘Akpako’ from Akpakp Master by Terry G, ‘Joor Oh’ by Jahbless, Reminisce, Eldee, Ruggedman and Ice Prince, ‘Shoro Niyen’ and ‘Eyin omo wobe’ from Bobo by the YBNL crew, ‘Doro’ from ‘Dorobucci by The Supreme Mavins Dynasty. Notable mentions are Gobe, No long thing, Ukwu, Awon Goons Mi, Ginger your swagger,Alobam and Skilashi.
3. Pioneering a dance move
This is surely one way to get people to notice your track. Once the dance move is mastered by many, the track and video are surely on the way to winning various awards. Examples are Azonto by Wizkid, Bobo by Olamide, Shoki by Dre San but made popular by Lil Kesh, Sekem by MC Galaxy, Yahooze by Olu Maintain {Even danced to by Colin Powell, the Ex-Secretary of the US} Galala by Daddy Showkey {Some argue this is the most popular dance track in Nigeria}, Makossa by Awilo Longomba {Still the most popular dance on the African continent} and ethigi by Iyanya. Notable mentions are SuO, Alanta, Ijo Oloti, Skelewu, Konko Below and Gbetiti
4. Featuring an A-list artiste on the track
We all know people tend to download tracks when they see a popular name being featured on it. Usually exhibited by fast rising or upcoming artistes to get probably more airplay and downloads on their tracks. Examples include Osinachi Remix featuring Davido, Gallardo by Runtown featuring Davido and Boogie Down by Saeon featuring Wizkid
5. Singing tracks for a specific type of people
Here am mostly talking about singing tracks for ‘weed’ smokers and having an Afro beats styled track. When part of your lyrics are ‘aranra oronro’, ‘weed’ smokers automatically become your fans. Examples are most of Fela’s tracks, Jaiye Jaiye by Wizkid and Olowo Fe Dabira By Larry Kuti
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